1. PERSONAL INFORMATION
Please provide us with your personal details.
*Your personal information will be treated as confidential, we will not email you or subscribe you to any email lists or share your details with third parties.

Name and Surname

Email Address

Closest Town

2. DESCRIBE YOUR FARMING OPERATION

Tell us more about your farming operation and experience. Please select one:
I'm fairly new to farmingI have an established operationI'm involved in an agri business venture / operationOther


What is the size of your farming operation? Please select one.
0-50ha50-250ha250-500ha500-1,000ha>1,000haOther


Which do you farm with? Mark as many as apply.
MaizeSoyabeansSunflowersWheatOther small grainsSugarcaneCoffee, TeaFruits - Nuts, Citrus, Stone, OtherGrapes (Table & Wine)VegetablesFeed/FodderDairyLivestock & PoultryOther

3. YOUR AGRICULTURAL BRAND PREFERENCES

Which Which of the below agricultural brands are available to purchase in Kenya? Mark as many as apply.
New HollandFendtMassey FergusonJohn DeereLandiniCase IHClaasOther


Which of these brands does your local Dealership offer?
New HollandFendtMassey FergusonJohn DeereLandiniCase IHClaasOther


Please name your preferred local Dealership?



Which of these brands would you buy if time, finances and availability were favourable?
New HollandFendtMassey FergusonJohn DeereLandiniCase IHClaasOther


Which of these brands do you currently own?
New HollandFendtMassey FergusonJohn DeereLandiniCase IHClaasOther


For your next equipment purchase, which brand do you have in mind?
New HollandFendtMassey FergusonJohn DeereLandiniCase IHClaasOther

4. YOUR SOCIAL MEDIA PREFERENCES

Which social media platforms do you engage with for agri-news, insights or trends? Mark as many as apply.
FacebookLinkedInInstagramTwitterYouTubeOther

Which format would you like your agricultural content to be in, on Social Media?

Content Format: Mark which you prefer:
PhotosVideosInfographicsBrochuresBlogsOther


Content Type: Mark which you prefer:
Emotive/InspirationalFun, entertaining and light-heartedProduct features and benefitsPrice ads / discount programsCustomer TestimonialsPractical tips & tricks on farming (educational)Product TutorialsSuccess StoriesOpinions from other farmersOpinions from industry experts / thought leadersOpinions from dealers, product manufacturers and/or suppliersOther


Ideally, how long should agricultural videos be?
0-15 seconds15-30 seconds30-60 seconds1-2 minutesI don't mind how long, as long as it's interesting.

5. YOUR PREFERRED COMMUNICATIONS PLATFORMS:

Which platforms do you mostly engage with to see, hear and learn more about agriculture? Mark as many as apply.
Social Media (as listed above)Print magazines - ArticlesPrint magazines - AdvertsNewspapersEmailsWebsiteRadioPodcastsWebinarsTVExpos/ShowsSMSWhatsAppOther


Which language do you wish to be communicated in?
EnglishSwahiliOther

6. YOUR PREFERRED PUBLICATIONS

Which printed agri publications do you buy a hardcopy of regularly?
Smart FarmerThe SowerTop FarmerOther


Do you take notice of agricultural ads in print magazines? Please select one.
Yes, I always take note of advertsSometimes, if it jumps out at meSeldom, I don't really look at ads


Which agricultural shows do you watch regularly?
KTN Farmers TVShamba Shape UpFarmers TVOther


Do you watch these agri shows on TV or online or both? Please select one.
TVOnlineBoth


How much time do you spend watching agri-shows per week? (TV or Digital). Please select one.
Less than an hour per week1-2 hours per week2-5 hours per weekMore than that

7. HOW DO YOU RATE AD CAMPAIGNS & CONTENT

Are there any agri-related ad campaigns, social media posts, videos or shows that stand out to you, or that you recall as being memorable? List below as many as stand out to you.



Why did it stand out to you? What made it memorable?

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